The age old practice of exchanging business cards is very much alive and kicking even in the digital age of today. While the advent of the internet and the social media boom all over the world, made many businesses opt for creating their own websites to showcase their services to prospective clients, the fact remains that the business card is still as important as it was before. In order to make sure that your business creates the right impression and the desired impact on your target audience, you need to not only have a neatly designed and user friendly website, but also a concise and professional looking business card. Almost every other website today is differently desired and attractive, but when it comes to business cards, most people go for the boring white rectangular piece of paper that gets lost amidst the collection of business cards that the receiver already has stashed away in his wallet or her purse. Keep in mind that your business card should be so striking that the moment you hand it to someone; they don’t simply put it away in their bag or pocket but actually do a double take seeing its brilliance.
Design your business card in a way that it creates the right impact
When you spot a potential client whom you wish to tell more about your business and the services you can provide, you need to follow the age old quote, ‘First impression is the last impression’. There are thousands of other similar businesses trying to woo your potential customers to their side so you need to ensure that you make an indelible impact in their minds. The advantage that the good old business card has over a website is that it is real and present; it won’t be inaccessible by connection problems or data package expirations. Also, when you narrate your website’s name to someone, they may misinterpret or not hear it properly and hence you would have lost out on a potential customer forever. You can effectively build your brand one prospective client at a time when you are armed with a pack of impressive looking business cards. They are a more personalized way of presenting your business than websites are.
Various kinds of innovative and creative business cards available today
Today there is stiff competition in almost every field, including the printing and designing industry. Designers and printers are trying to outdo each other in terms of offering customers with creatively designed items at competitive rates. Do your research well and select the printing and design company that works best for you. Gone are the days when business cards were plain old boring rectangles of white paper imprinted with a dark font. Today, you have thousands of varied kinds of business cards to choose from; varied colors, shapes, designs, fonts, patterns, textures, etc. Get creative with the placement of the text and the logo or tagline of your company. There is a whole world of creative business cards out there to explore so go ahead and get one for yourself!
If you are looking for the best business cards Calgary printer that can also help you design quality cards with numerous print options, then we recommend printshopcalgary.ca.